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DGMarie posted exactly what I was thinking re: the website and the newsletter. Alumnae get pissed when you only want them around for their $$$. I know this isn't the case in your situation, but I think it just proves the point that information is going to be the best way to get everyone involved.
I actually am working on a committee with my area Alum. Association to recruit new members, so I'm kind of looking into the same things you are. We are about to start a website ourselves...it's just a slow process.
One thing to look into is posting a newspaper advertisement. We have an area paper that comes out weekly...can't remember what it's called at the moment but it's like a "Weekly Planet" or one of those types of publications that lists the upcoming entertainment. Most publications of that sort will let you run your ad for free if it's for a non-profit organization.
Also, in addition to using a phone call or an e-mail message to contact the members who you want to join, why not, at the beginning of the year (since it is coming up soon), make a really pretty paper invitation inviting everyone to a brain-storming meeting (make it fun too!) to let them voice their opinions about what types of activities they'd like to see or participate in. A written invitation can go a long way...I know I'd rather receive that than a phone call. Of course, follow up the invite with a phone call so that you can verify they received it, and it shows that you really are sincere about their involvement.
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