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Couple things...
I have never seen the word "pledge" as a problem....it's only a problem if you let people have a negative connotation of the word. Maybe this is just me so I don't hope to start any major discussion on this.
As for Alumna relations: here's a good idea that we're going to implement this year. Each graduating class of seniors elects one member to become an Alumni liason with the house. A catalog hopefully will be kept and that person will be the first person contacted by the Alumni Relations chair when planning major events. In turn the liason will contact members of their pledge class and get out the word about what is happening at the chapter. Also this person would be encouraged to plan events for that pledge class occasionally independent of the chapter.
I think it's an excellent way to keep your pledge class together as everyone disperses. You could set up a yahoo groups account and allow everyone to post to it and such to keep updated. Perhaps you could tell your alumni relations chairperson about this idea and offer to be the first for your pledge class.
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