Since I don't watch BET that often, I haven't seen the infomercial for this product. I did hear about the Rio horror stories. I think Rio claimed to straighten your hair as well.
LadyAKA, I know what you mean about switching what you use on your hair. However, I usually stick with Optimum and Infusium products. Of course, I can't forget my Luster's pink oil. I've been using that since childhood.