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I dont know about the traditions of USF or how proud they are of their moniker, but theres a trend away from using directional type names. Southwest Texas State University just changed its name and effective Sept 1, 2003 will be Texas State University at San Marcos. YEp, they are now named after the fictious school from the movie "Necessary Roughness" (in a wierd twist of irony, in the movie, the TSU football team played Southwest Texas State University - so now its liek they played themselves...) ANYWAY, 'round these parts its always been SWT, or just "Southwest." Its gonna take some getting used to. They said the directional name made it "too regional" and effected the school's ability to be seen as a flagship contender school and its ability to attract top notch faculty. And I guess technically speaking, its not really South or West. It much more Central. Anyway, youd think they'd be alittle more hesitant to chage a schools name if a US president (LBJ) graduated from there. (But it was even called something different back then).
Also, the school I started at was TExas A&I. Its now Texas A&M - Kingsville and my mom went to West Texas State University (WTSU) and now its West Texas A&M, so schools change names here kinda often.
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