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Press Coverage
It's all about following up. In everything from college applications to making sure someone received your fax, following up is key. Be persistent! In a city like Atlanta, there are probably so many groups vying for coverage space, and let's not forget that it's sometimes about who you know...the society editor could be/be married to/lives with/have a child whose teacher is/has a parent or sibling/is in the same country club as...someone in one of those groups.
In a world where a lot of us NPC members will start sentences with, "I used to be a ABC", those aforementioned connections are very important. Plus, I'm sure the AKA alum chapter in ATL (and I imagine that there are a lot) could have a higher membership than all 26 NPC alum groups combined.
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