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I mentioned the social chair because we are all Social Groups.
The complaint I have gotten from actives all over the country is that they feel "burnt out" as you say, which often translates into the fact they don't feel that a lot of social programming of the chapter is still relevant to them.
A phenoma that exists for independant girls on strong Greek campuses, is to go to Fraternity PArties a lot until they turn 21. Then their attendance rapidly drops off as they go to bars and clubs, or get boy friends and do more date things.
It would make sense that sorority girls follow a similar pattern.
So looking back to the social programming of a chapter, a lot of the problem is that social events are highly skewed towards younger members. Freshmen and Sophomores.
Especially because they can't drink legally yet so most mixers are kind of geared towards them.
Another flaw is that the Social chair is usually a stepping stone position, or taken by someone that is just really outgoing. Generally a sophomore or Junior. So they tend to be focused on events, or planning events that are more apt to appeal to younger members of the chapter.
Social events are generally perceived as fun and so desirable to attend. If people don't want to attend them, they are not having fun.
You want to consider your social chair/committee to be more like aCruise Director who's mission is to program for everyone. And someone that is aware that third and fourth years are often into different things.
Take a careful look at your calendar. If its centered a lot around conventional mixers, you will see a lot of been-there-done-that-attitudes.
If you program more relevantly you will not have much trouble getting them to more serious events because they will feel good about the chapter and their place in it.
Other than that, PACING of social events with the more serious ones are absolutely vital.
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