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I don't think a group should cut HEAVILY unless release numbers require it, but the PNMs definitely notice when a group doesn't cut at all. They think, "Oh, they just want girls, period, they must be desperate, it's not that they want ME." It's not just a desire to be part of an exclusive group; you also want to feel the sorority wants you specifically to join, not that they want members, period. We've seen lots of posts on here where girls were really impressed by meeting the president, girls remembering their names, etc. All that can make a group more desirable than being the most elite.
IMO, you can cut pretty lightly for the first cutting party (esp. if girls can be cut after first, since you barely met them). Cut for grades, cut the awful girls, cut the ones who were obviously disinterested in you. After that, how much you cut should depend on your return rate.
This applies most strongly where girls see their invites and then decide where to go. Otherwise, if a girl ranks Mu Mu really low and doesn't go back, she'll never know if they cut her or not. Although as we've seen on one thread here - if she does end up going back to Mu Mu, she'll wonder what the chapter was thinking.
Rushees are like dogs - they can smell fear and desperation. Er, I don't mean that as a slam on rushees - they're not like dogs in any other way!
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