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Sure, I think the switch would be way easier on campuses that are already used to doing informal/COB. It would be very hard if you always got quota/ceiling with formal and had never rushed informally - you wouldn't know how to do it.
I just think about my campus where formal has been getting less and less popular every year. (Quota is down as is the number of chapters even coming close to getting quota.) Every single chapter, even the big ones, do informal, but there's no coordination. If you're a rushee - and you're not dead set on one chapter - you have no idea when any chapter will have rush. If you like two chapters, only one will hold informal, so you have to decide, well, do I rush this one now, or wait until the other chapter does theirs in a few months? A system like this could make it lots easier.
But on a big Southern campus with a tradition of strong formal rush, I'm not so sure how they'd take to it! Maybe in my system I'd let schools who wanted to try it as a pilot program for a while first.
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