What is causing recruitment numbers to be down at some places?

[Cookiez17]

I notice that a lot of smaller liberal arts colleges are losing population while big state schools just keep getting bigger. There was an article that the walls street journal had written about the topic, saying more people want to go to these huge football schools for that and the big greek life experience. I feel like there will be many other school/chapter closures if people either take that route or the "community college then 2 years at a state" route.