I think the reason people want to change the name "rush" is basically because of what it used to mean. At our Greek Convocation, the keynote speaker actually talked about this specifically. To sum up what he said, Rush was when chapters would get guys to come over, get them drunk, and give them a bid. I don't want to generalize because this wasn't what everyone did, but he said we don't want to rush people, we want to recruit. We're already making the transition to recruitment instead of rush. I even changed our website so it no longer says rush, but (you guessed it) recruitment. The brochure that Miami University gives to all those that go through Open House was called "Greek Recruitment 2001".
I'm sure it will take a while for everyone to use the new word, but that's probably where it is heading.
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