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Many Greek orgs have their letters, signs, and insignia trademarked. For the show referenced in the article - which I've never seen - people argue that everyone has known since season one that characters were members of Greek orgs. I would imagine that just saying an organization's name wouldn't cause any trouble. However, once you start plastering the Greek letters, coat of arms, etc. on items or clothing without express permission of the national organization, you've now violated US trademark laws.
Perhaps with the SNL skit, for example, they had permission from Tri Delta? I wouldn't know. But if AKA didn't sign off on this, the actresses' responses seem rather flippant. Although, I can cut her some slack seeing as she's not Greek and perhaps doesn't know the ins and outs of what's acceptable.
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