I agree that it's a lot tougher for spring rush, because there are fewer activities you can do given the weather.
Maybe you can have a rush event (or just invite a group of rushees out) at a sports bar-and-grill-type of place, on a big sports night for a hockey game or college basketball games. If nothing else, it's a change of scenery, and a place where both the brothers and the rushees can kick back and relax.
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