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I wonder if it's just more targeted marketing towards non-traditional students, who previously may have just gone to a local commuter school and made it work somehow.
There may indeed be more of a demand, but the schools are definitely responding to that demand, and the fact that people who may not have pursued college, or may have just stuck to an AA or trade school, are going out for bachelor's degrees, is just making it that much easier for the schools to get more "bang" for their advertising buck.
We all know that for-profit colleges prey on non-traditional students looking for a leg up, and I wouldn't be surprised if real schools are doing the same thing.
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