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When I was in school my chapter always had some women from a neighboring school in the room during formal to fill space. They didn't rush anyone.
We were constantly reminded to "always be rushing" and that "it only takes one". As in, if every sister can bring one girl to COB events you can manage to make huge impacts to your numbers.
If your chapter is small enough that you know you'll still have plenty of room even if you hit quota, there becomes an incentive to start targeting amazing women who have zero intent to go through formal.
As in, "Don't sign up for rush, we're having COB immediately after. You won't have to deal with the stress." If it's girls that your chapter literally already knows they're going to bid....well it's still technically against the rules.
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