I've never liked the idea of Rush T-shirts myself, but I was never my chapter's rush chairman, so we had T-shirts my junior year. Actually, they were pretty creative. They had a Godfather theme--black shirts with the pictures of Brando and Pacino on the front, and then the names of all the active members under that (listed like the cast of a movie). On the back was our crest and the quote, "We'll make you an offer you can't refuse."
Whether it worked or not, who knows. I don't know how many people decided to rush our house just because they saw the T-shirt. Hopefully, no one decided NOT to rush our house for fear that they would get "whacked" if they ended up not pledging.
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