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Took a super quick look so I could be wrong but it looks like its similar to those penny auction sights where you have to buy "pennies" in packages (and they cost way more than a penny) and then that's what you bid with. So while you won an iPad for $15, it really cost you way more because those pennies are not worth one cent.
On top of that, the penny auction website I'm thinking of (can't remember the name) allows auctions to reset with like under 10 seconds or something. So you could be the most recent bidder but then someone can swoop in and put a bid down and it will go back up to 20 seconds. Not sure if dealdash does that too.
That's the impression I got from 60 seconds looking on my phone so I could be way off. I'm sure if you had a system down you could save money, but again you're not getting an iPad for $15.
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