|
The reason that some companies still send out catalogs is not because anyone orders something from the catalog, but because they serve as a direct marketing tool.
A fraternity/sorority magazine works in the same manner: it reminds people who wouldn't otherwise engage of their membership. Of course, it is expensive to do this, and there is an environmental impact, but getting a magazine is probably more likely to re-engage someone than just getting a letter asking for a foundation donation.
So, I'm surprised that groups would do away with them entirely. Perhaps they've done the cost-benefit analysis and found they are spending more than they are gaining in alumni engagement, and I wonder what they are doing instead.
Phi Mu splits the difference: if you are not up on dues, you get one/year instead of three/year.
|
Threaded Mode
