I just pledged during informal rush, and wondered the same thing. there were a ton of girls going through for very few spots in the houses that were participating. What I've heard (and I don't think I'm spilling any secrets) is that even though informal or COB rush is more laid back, there are always more girls wanting membership than spots available. And it takes several existing members to really speak up for you....whether or not they are in leadership positions may not matter if not enough people know you. Do you know if Recs were taken when you rushed or if you had one? That might have been a factor too.... Even though I rushed informally, I made sure I had a rec!
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