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I would have to agree with 33girl. I don't think "baby" was as widespread, regardless of social media blowing up. My chapter just started using this term a year or two ago, but AST came out with their own statement about it recently, stopping my chapter (and many others) from using it.
I also know 2 Chi Omegas, biological sisters, from 2 different chapters. They always post or share pictures from their alma maters. Only recently did the word "baby" start showing up in those pics.
It's not as though Facebook was just created yesterday. I started using it in.. 2004? I met and became Facebook friends with many ASTs from other chapters in the area. They would post bid day pics, none of which displayed the word "baby." Some of them have even shared their pain regarding the use of "baby" among their chapters within the last year. They were thrilled when the sorority attempted to put an end to it.
This is why we have an entire thread about it, with many alumnae upset/confused about why their chapters (or other chapters of their sorority) are using the term.
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I believe in the values of friendship and fidelity to purpose
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