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I agree, don't apologize - it just reminds them they were ignored.
If you want them involved, list ways they can get involved, and times you need involvement.
E-mail is fine EXCEPT...if your chapter is several decades old. The older the alum, the less likely they'll have e-mail or even check it more than once a month. At least once a year, send an actual paper mailing. I would suggest either right after recruitment or right before your Founders Day. It could be a postcard! At least snail mail the women who don't have e-mail.
If you list individual women (collegians in the chapter), list their hometowns, too. I love to see who's from my town or close by.
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