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My university had something called "Sunday Fun Day". I think that recruitment rules (esp. re: length of the dry period/which day of the week is Bid Day, and rules about social functions inside fraternity houses) have changed in order to prevent this.
Basically how it worked was this: Bid Day was on Saturday, and that was reserved for women-only chapter bid activities. Sunday, each fraternity would host a party (often with bounce houses, water stuff, new sand in their volleyball courts, etc.) and sorority chapters would essentially parade around with their new members (often with the whole chapter in coordinated colors/outfits) going from fraternity to fraternity for a day rager in order to introduce the new members.
There was (is?) also something called Midnight Madness, which I think was the following weekend on Friday or Saturday night, and was the same idea--but now the fraternities would have new members (they called them pledges...) to introduce.
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