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As an advisor, here is my 2 cents, for whatever it is worth. You do need to address the apathy of members. Not in a punishment way, but come up with a way to present members why it is important to be at total, how it benefits the chapter (every member), the future of the chapter and the overall experience of membership. If you can get buy in from actives and get them excited about sharing their membership experience with PNM's, that message will help get PNM's excited about joining.
I would check with your district officers related to recruitment. See if there are any other chapters that maybe have been in a similar situation that they can get you in touch with and what they did to grow.
The ideas listed are great so far! I really liked the one about getting members involved in other groups on campus. Be proud, wear your letters, do PR events on campus. For example this is breast cancer awareness month...do a booth and hand out buttons with the pink ribbon and have your letters on them. Have weekly lunch and letters on campus. Make sure you are socially interacting with all groups on campus and show PNM's how being a member is a benefit to their college experience.
Other ideas to get PNM's involved is invite them to play intramurals with your team, do a service project and include friends. There are so many ideas. But again, I think you need to start internally with getting the actives on board and excited about the growth of your chapter. It starts there...I would NOT want to be a part of a group where the members didn't really care if I was there or not.
Do you have good relationships with any other Greek groups? If there is good Panhellenic spirit on campus, maybe the other groups might know some girls who want to be Greek and would be interested in getting to know you. What about the Greek Life office? Any suggestions or help there?
Good luck and I hope you all get some amazing new members. You can make changes and change mindsets and share your great chapter with others.
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