The Best Strategy for a "Weak Recruiting" Chapter

[KSUViolet06]

Yeah, I think there's something to be said for focusing recruitment on the "middle of the bell curve."

This sounds bad, but it makes sense.

Don't concentrate your "single rusher, meet the President, top shelf best recruiter in the chapter on her" efforts on that top 2% of PNMs who are going to have their pick of any chapter and (being honest) probably aren't all that interested in you and are just being polite.

I think that's where chapters make mistakes. Don't focus on Superstar Suzy who is probably getting the red-carpet treatment at every top house. Sure, give her a great experience, but don't overdo it.

Focus it on that middle group who maybe isn't super well-known, or maybe not even super sold on the idea of being Greek. A lot of those women just get cycled through parties with small talk and just kind of fall through the cracks.

I think your returns change a lot when you switch your focus.