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Sorority Recruitment Recruitment event and bid day ideas, membership retention, publicity, recruitment policies, etc.

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  #11  
Old 07-09-2012, 10:02 AM
redlady2 redlady2 is offline
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Sorry to bump an old thread, but I had another thought on recruitment strategies for WRCs. I mentioned upthread that my chapter was on the weaker half of recruiting strength on campus. DeltaBetaBaby's initial post supposed a ranking of PNMS 1-100. (Of course, you can't do a linear ranking because one chapters #1-10 will be different than anothers, but I get the overall point.)

Within each chapter, there are also women of different recruiting ability. You could take our 100 recruiting sisters and put them on a scale as well. Round One was always random as far as pairing for the most part, but then we'd aim to pair our top rushers with our top PNMs in future rounds. Makes sense, right?

In thinking about it, that may not have been the best strategy. Most of the women we'd put with our top rushers were also still attending parties at the strongest chapters, and were likely to go there no matter how strong our strongest recruiters did. Instead of putting our strongest recruiters with the girls who were the strongest women we had a realistic chance at getting (Say, on that 1-100 scale, the women in the 30-60 range), we'd put them with those 10-29 range girls who came back Round 2 but were likely to decline our Round 3 invitation.

It would inevitably come to pass that on bid day, our strongest recruiters would check the bid lists for their "rush crushes" that they'd preffed only to find they had joined one of the SRCs on campus. If we instead had focused our top recruiting talent on our top realistic recruitment prospects, perhaps we'd have gotten more of them to choose us. Just a thought...
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