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I'd have a meeting with your chapter and discuss some ideas of how you can turn this around. Some ideas:
1) Look good and be fun when you wear your letters. Let's say you look awesome one day, wear your letters and be sociable and make friends!
2) Plan events that give back to your campus. For example, during finals, have a table set up near the library that gives free coffee or free chips or something.
3) Plan events with other Greek groups that aren't socials. I would reach out to more than one (maybe 1 other sorority and 2 fraternities) and plan an event that is not a social. This forms friendships which leads to people wanting to mix with you. Establish good relations with other Greek groups and continue to branch out to even more Greek groups from there.
4) Get involved on campus! How can someone think your rep is bad if your sister is homecoming queen or captain of the soccer team?
You need to turn this around and I feel the best way to do this is to start connecting with others as friends. They don't know you and that's why you have a rep. When they get to know you and see how awesome you guys are the rep will slip away. I hope some of my ideas helped and hopefully other posters will offer some other suggestions or critique mine if they're not sound.
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