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Step one is understanding the problems. Check. So that's good. Two things to do regarding conversations skills - use the girls who are best at it to your biggest advantage. Make sure they are the ones talking with the girls you have targeted as the ones you want. Get cracking on conversation workshops. I'm just spit-balling here, but having the gals talk for 15 seconds on a subject that you thrust upon them. Movies - go! What you did last summer - go! What's your major - go!
Regarding those best rushers, you might have them as a team handle the spring rush. That's not to say all of the other girls won't be involved. They better be! But when it comes to closing the sale, they're the ones doing it for every girl who you have targeted.
One thing my chapter struggled with was we saw ourselves as the non-traditional sorority girl types. But here's the thing. Girls who want to be sorority girls are the ones who go through rush. You need to build on your similarities, not your differences. Even the most cookie-cutter chapters would say their members are diverse. If all you have is diversity (for lack of a better word, I'm certainly not talking about race), then you don't have a sisterhood. Maybe you could have a sisterhood event and talk about what you have as a sisterhood that makes you special. Once you can quantify it among yourselves you're going to have a lot easier time sharing it with rushees.
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"Traveling - It leaves you speechless, then turns you into a storyteller. ~ Ibn Battuta
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