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There are many factors involved. In my opinion the student profile of freshmen has changed to more northeastern students and international students. They appear to have less interest in Greek life.
The RFM method seems to place more women who stay with recuitment. SC has lost a list of chapters over the years.
Many of SC students are from Trojan families of many generations. To some only certain sororities are "acceptable". If invitations do not include those chapters pnms drop out of recruitment.
Some pnms use recruitment as a way to meet people and have no intention of becoming Greek. They drop after first round.
SC now has residential colleges. Certain students choose these instead of joining a Greek chapter.
The university encourages double majoring and multidisciplinary choices. Many students feel they would have no time for Greek life due to demanding academic schedules.
The above are my guesses. There are no studies available why the numbers have dropped dramatically.
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