Lilly Pulitzer Sorority Prints expanding!

[katydidKD]

While I understand people are upset with voting and the way it turned out, Lilly Pulitzer is first and foremost a business. They make decisions based on what will give them the biggest profit. So groups that likely have a lot of members/a lot of members who will buy the merch is obviously what they're going to do. I think people went into this with the mindset we usually have for a greek competition. Obvi it was a publicity stunt, and they aren't doing this to make everyone happy but to make money. They aren't going spend money producing something that won't make $$$. I think the angry people don't realize that.

[sweetmagnolia]

Originally Posted by katydidKD

While I understand people are upset with voting and the way it turned out, Lilly Pulitzer is first and foremost a business. They make decisions based on what will give them the biggest profit. So groups that likely have a lot of members/a lot of members who will buy the merch is obviously what they're going to do. I think people went into this with the mindset we usually have for a greek competition. Obvi it was a publicity stunt, and they aren't doing this to make everyone happy but to make money. They aren't going spend money producing something that won't make $$$. I think the angry people don't realize that.

True, but it's not like the only GLOs that were left out were small. I'd dare to say that every group that made it to the top top 9 has 100,000+ collegiate members. That's a lot of buying power. I think it would have been prudent for them to produce all 9. While not every member, collegiate of alumna, will buy a Lilly product, there are a lot of people who would buy more than one.

[PeppyGPhiB]

Originally Posted by sweetmagnolia

True, but it's not like the only GLOs that were left out were small. I'd dare to say that every group that made it to the top top 9 has 100,000+ collegiate members. That's a lot of buying power. I think it would have been prudent for them to produce all 9. While not every member, collegiate of alumna, will buy a Lilly product, there are a lot of people who would buy more than one.

You will see this contest again. Like you said, it would make sense for them to produce a print for every NPC. But why do it all now if they can use the NPCs to do all the PR for them for a while. They could do this contest once a year for several years.

[sweetmagnolia]

Originally Posted by PeppyGPhiB

You will see this contest again. Like you said, it would make sense for them to produce a print for every NPC. But why do it all now if they can use the NPCs to do all the PR for them for a while. They could do this contest once a year for several years.

I feel like it's only PR for them during contest-time. The fans they got on facebook or the people who started to pay attention to them and did not get a print will probably not care much about Lilly again until the next contest.

i also want them to do this more than yearly- i'll hold my breath until they give me a SK print!

[als463]

Originally Posted by sweetmagnolia

I feel like it's only PR for them during contest-time. The fans they got on facebook or the people who started to pay attention to them and did not get a print will probably not care much about Lilly again until the next contest.

i also want them to do this more than yearly- i'll hold my breath until they give me a SK print!

I agree with this. I'll be honest and say that I was really thinking about it and if I ever wanted to start a business-I would most likely connect whatever I am marketing to Greek life because you know there will always be people who will buy it. Look at some of the ugly Greek items they sell out there-and people buy it! I think you commented about the vast amount of Alumnae and Collegians-that's so true. Even if I don't buy a print, I have sisters at other schools who will make up for me not buying any by buying up the entire line of LP (should they make one for my GLO). That's why I think LP will be def. doing another promotion like this and eventually open it up to all the 26 NPCs (and possibly other councils).

[sweetmagnolia]

Originally Posted by als463

I agree with this. I'll be honest and say that I was really thinking about it and if I ever wanted to start a business-I would most likely connect whatever I am marketing to Greek life because you know there will always be people who will buy it. Look at some of the ugly Greek items they sell out there-and people buy it! I think you commented about the vast amount of Alumnae and Collegians-that's so true. Even if I don't buy a print, I have sisters at other schools who will make up for me not buying any by buying up the entire line of LP (should they make one for my GLO). That's why I think LP will be def. doing another promotion like this and eventually open it up to all the 26 NPCs (and possibly other councils).

I could see them opening up to maybe NPHC, because they also have so so so many collegiate and alumnae members. I don't, however, see them making prints for professional GLOs. From a business perspective, making a print and products that 100,000+ women might be interested in is much smarter than making one with 10,000+ women.

[katydidKD]

Originally Posted by sweetmagnolia

I could see them opening up to maybe NPHC, because they also have so so so many collegiate and alumnae members. I don't, however, see them making prints for professional GLOs. From a business perspective, making a print and products that 100,000+ women might be interested in is much smarter than making one with 10,000+ women.

I could see them wanting to do NPHC but it not happening. I know (and someone who knows more can correct me/add on) that the NPHC is VERY particular about the use of their letters. Members do not use their letters in fabrics that are not their color/fabrics with any pattern on them. I just can't see an NPHC giving lilly the go ahead to put letters into a print since they are so stringent (from what I learned about the NPHC in college) about letters.