Quote:
Originally Posted by Kevin
It's not just in recruitment, it's in retention. Both work hand in hand. You have to build an organization that people want to be a part of to the exclusion of others and that they want to stay a member of. And for that, it's all about creating a great first impression, creating a distinct image on campus and about building an internal culture to match that image. It's easier said than done.
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We make an awesome first impression is what most of our recruits have told me, whether they joined or not. The main problem we have is having a distinct (favorable) image and an internal culture that is consistent with that. The friends I made recruiting that went elsewhere always pointed out that we sell something different from every chapter on campus, but we're not living up to the image we sell, and that became apparent as they got to know us over time.
Do you know any chapters that have dealt with this issue?
We're the smallest chapter on campus so we have a great chance to align ourselves with the image we want. Average size on campus is 45+, and we'll have 17 or 18 going into this fall.
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