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Can you be a little more specific? Are you looking to run some kind of tournament or something? What do other chapters do on your campus?
Just thinking of crazy ideas off of the top of my head, how about a rock, paper, scissors tournament? You could charge $5 to get into the tournament and have some cool prizes for the top three. You could also have a prize for the chapter/org/dorm floor/whatever that gets the most people signed up. It would be low investment, and it has potential to attract a lot of people outside of just the Greek community.
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