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The NCAA really does dislike directional names. USC is different because it's an elite school and a private school. No one knows where Northeast Louisiana University is, but you can figure out where University of Louisiana at Monroe is without going to Google. People also would get confused and wonder if they were watching Northeastern University. The alums of that prestigious university would not be amused. If every state has a Northeast and a Southwestern State University, you can see where the confusion comes in. It's a lot easier to have a gazillion University of (insert state) at (insert city).
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AOII
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