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First, it might honestly be just an expression and not a guarantee...somebody could have just thrown "oh don't worry, you have a ton in common with us, you're a shoo in" out there to show that he thinks the rushee will get a bid. He might not have meant that he's actually been discussed as a shoo in. I'm sure the context would make it all clear.
Second, I really have no problem with somebody saying this if they truly are a shoo-in. Our chapter never made a final decision until the night before bid day, but I know that some chapters make decisions on certain pledges before school even starts.
Third, I don't think it's dirty rushing. Unlike NPC recruitment, fraternity recruitment is not about seeing every chapter and giving everybody a fair shot. In fact, quite the opposite...we were usually skeptical of a guy if he was not rushing us solely. So saying things like that to keep somebody looking at one chapter only is OK in my book.
On the topic of dirty rushing, I don't think there are national rules for us like there are for NPC. Campuses almost always have dirty rushing rules though. Mine certainly did. The thing about fraternities though is that not one chapter on campus followed the rules. Nobody turned each other in either because of how hypocritical it would be. The most common infractions were hosting secret parties during rush week and taking star rushees out to lunches or sports games before school starts.
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