I've been to a good number of events where I got my SWAG on. I'm sorry if some of these are listed, some of my favorites have included:
- travel coffee mug--I got a Viagra one!
- nice pens--Mercedes sponsored one of our events and gave pens, keychains, and money clips. One year we all got teddy bears with MB sweaters
- Swiss Army knife
- trial-sized hand lotions or hand sanitizers
- depending on the location, something specific to the location, or even the philanthropy. For one event in New Orleans, we got mini-bottles of Tabasco and boxes of Zatarain's
- a small container of mints/gum
- a teeny-tiny flashlight
- a bag that's actually reusable
- an emergency poncho
All of these things can have the shield, or not.
Good luck! I have loaded up many a gift bag in my day. The charities I've been involved in are very lucky to have had great sponsors (The US Army, Mercedes-Benz, Nivea, Pfizer, etc.) donate items.
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