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Though I'm very involved in the recruitments of many campuses these days, I don't know if the tiers (yeah, yeah some people hate them but they're still perceived) exist that existed years ago. At Auburn, for instance, many people used to look down on the "quad sororities" because they were newer groups and thus located in the older and worse dorms. Then 30 years ago, everyone moved up to the Hill and now for a year, they've all had more or less equal new housing. Also, determining of quota is now done right before prefs (rather than after second parties) so the days of some groups taking huge pledge classes and the rest taking much smaller ones are past and that had a lot to do with perceptions too.
RFM has much to do with changing perceptions too. Now that most sororities on many competitive campuses are taking quota, no one can say, "The Mu Mus only got 50 and the rest of us got 70 so they stink." Even the most naive of rushees back in the day could look around and see that her pledge class was noticeably smaller than the others and begin to wonder if she'd made the right decision. And others in her pledge class were wondering too and before you knew it, half the pledge class was gone.
It would be great if we could educate parents about the changing world of NPC recruitment but other than some lip service paid to "What is a Legacy?" in the occasional parent brochure and on sorority websites, it's not happening and I don't see how we'd reach most parents anyway.
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