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Rather than worrying about a theme, ask your last pledge class what they liked and didn't like when they went through rush. Ask them what kind of "tent talk" they heard among their fellow rushees regarding Alpha Sigma. Are spring pledge classes usually smaller than fall ones? Did you have any sort of inter-sorority drama and trauma this past year? Are enrollment numbers/extracurricular involvement in general down?
Emphasize your connection with the school and your networking in the state, and that you are completely self governing. Also point out that your dues are far lower.
FWIW, NPC is trying (in some places more than others) to get its member groups to use no-frills recruitment and lessen the emphasis on decorations, costumes and themes.
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It is all 33girl's fault. ~DrPhil
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