MTV No Longer About 'Music'

[KSig RC]

And WHAT is the DEAL with airline food?!? Am I right?

[Munchkin03]

I remember in HS, there were kids whose parents wouldn't let them watch MTV. What was up with that? The Real World: Fill-in-the-blank was an episode of Sesame Street back in the early 90s compared to what it has been in the past 5 or 6 seasons.

[ASTalumna06]

Originally Posted by KSig RC

And WHAT is the DEAL with airline food?!? Am I right?

If you're referencing what I think you are here, I believe it should be, "Am I right, people?"

[VandalSquirrel]

MTV could have kept some of the original programming style when it expanded channels (MTV2 MTV Tres, etc.) and kept those who grew up with it interested, and still had new marketing and advertising for their target audiences. Unfortunately they didn't and VH1 did the same thing changing to tv shows and not being a station that was adult contemporary.

M for millenials, morons, morally bankrupt?

[KSUViolet06]

Originally Posted by VandalSquirrel

MTV could have kept some of the original programming style when it expanded channels (MTV2 MTV Tres, etc.) and kept those who grew up with it interested, and still had new marketing and advertising for their target audiences. Unfortunately they didn't and VH1 did the same thing changing to tv shows and not being a station that was adult contemporary.

M for millenials, morons, morally bankrupt?

Sidenote: I knew I wasn't the only person in the world who remembers when VH1 was ALL Kenny G, old school Mariah, and Celine Dion. Before it was the home of C-list celebrity dating shows.

[VandalSquirrel]

Originally Posted by KSUViolet06

Sidenote: I knew I wasn't the only person in the world who remembers when VH1 was ALL Kenny G, old school Mariah, and Celine Dion. Before it was the home of C-list celebrity dating shows.

My older siblings were all about it in the late 90s. There was no rap on it, ever, or Headbanger's Ball.

[33girl]

Ah, original recipe VH1. Dave Clark Five videos, Beatles and Jackson 5 cartoons on Saturday morning, and lots of smoooooth R & B. You could set your watch to Force MDs coming on at 1:13 AM every day. It was a strange and wonderful bird, let me tell you.

At least they do still play videos in the morning, but they need schooled ASAP on what a "music movie" is. (Hint: It ain't Cocktail.)

[VandalSquirrel]

Originally Posted by 33girl

Ah, original recipe VH1. Dave Clark Five videos, Beatles and Jackson 5 cartoons on Saturday morning, and lots of smoooooth R & B. You could set your watch to Force MDs coming on at 1:13 AM every day. It was a strange and wonderful bird, let me tell you.

At least they do still play videos in the morning, but they need schooled ASAP on what a "music movie" is. (Hint: It ain't Cocktail.)

How about some

POP UP VIDEO?

I wanted to be a fact checker for them, I'd get to watch videos and research funny things. What a job.

[Ch2tf]

Originally Posted by Munchkin03

I remember in HS, there were kids whose parents wouldn't let them watch MTV. What was up with that? The Real World: Fill-in-the-blank was an episode of Sesame Street back in the early 90s compared to what it has been in the past 5 or 6 seasons.

I was one of those kids. I thought my parents were nuts for banning me from watching music videos (no matter the channel), soap operas, etc. Comparatively, times now are way worse, but content was suggestive back then. I remember singing SWVs song Downtown. The lyrics went: "Downtown is the way to my love..." My father got so mad and told me to never sing that song again. I didn't understand because I thought the song was about shopping (I was a pre-teen/early teen at the time) as Downtown Crossing/Downtown Boston was a shopping district. Now I know the song was actually about oral sex.

Originally Posted by ms_gwyn

MTV hasn't been about music for at least 10 years, I would say closer to 15, but meh...

^^^THIS

Originally Posted by VandalSquirrel

MTV could have kept some of the original programming style when it expanded channels (MTV2 MTV Tres, etc.) and kept those who grew up with it interested, and still had new marketing and advertising for their target audiences. Unfortunately they didn't and VH1 did the same thing changing to tv shows and not being a station that was adult contemporary.

The funny thing is I am smack in the middle of reading a branding case study about MTV which is why I clicked on this thread. Because of their loss in market share, new market needs, etc. they really couldn't have kept their original programming style. Too many competitors entering into the market, even with their small viewership numbers, and their audience became bored with the format fairly quickly.