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Teens tend to feel invincible and so do adults who think "I'm better than your average texting driver/drunk driver/driver with only one hand on the steering wheel/driver who is holding a crying baby/driver who is taking a quick nap on cruise control...so I can pull this off."
This, in combination with the laws in half the states, will probably reach adults more than teen drivers. I didn't even know this was directed at teenagers when Bill O'Reilly first aired some of it; and I saw the rest on youtube the next day.
It might not matter what age group it reaches. I haven't seen a study that states that teens text and drive more than adults do--there may be such a study. I just want it to reach people who wouldn't have the sense to not text and drive without the PSA.
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