Adopt A Highway!! Especially if it is a highway that many people follow to get to your school. (This way NPC cannot tell you to take it down.) You can find out more about by contacting your state's dept of transportation.
Also, I know the Wendy's in Clarion used to put up lettering on their billboard (things like Welcome ABC chapter consultant). I don't know if someone had an "in" at Wendy's or if groups just asked them to do it. But it was good publicity for us and also for them cause it showed they were student friendly. I mean there are only so many things you can say about a big bacon classic.
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