NPC launches sororityIQ.com site

[UGAalum94]

Personally, I'm not a fan of doing this so much and think that if we have to market ourselves to this degree that maybe we've strayed too far from our roots as organizations.

(I'm not really the person who complains about people or bands "selling out" all the time, but sometimes we tip too far to the corporate marketing/corporate public relations side of things, IMO. I'm pretty cool with stuff done to appeal to the media that young members want to use but not with selling organizations to parents and high schoolers with superficial boosterism. It ought to be clear from what we do as organizations what sorority life is all about, and if it's not, are slick NPC sites going to help?)


Thanks for posting the links. Sorry for being a raincloud, especially if any folks from here worked on the site or participated in its design.

[ASTalumna06]

Originally Posted by UGAalum94

Personally, I'm not a fan of doing this so much and think that if we have to market ourselves to this degree that maybe we've strayed too far from our roots as organizations.

(I'm not really the person who complains about people or bands "selling out" all the time, but sometimes we tip too far to the corporate marketing/corporate public relations side of things, IMO. I'm pretty cool with stuff done to appeal to the media that young members want to use but not with selling organizations to parents and high schoolers with superficial boosterism. It ought to be clear from what we do as organizations what sorority life is all about, and if it's not, are slick NPC sites going to help?)

Thanks for posting the links. Sorry for being a raincloud, especially if any folks from here worked on the site or participated in its design.

I don't see this as marketing. I see this as a way to keep people informed.

I'm not going to make assumptions about you or your experience, but if you were in an environment where people don't know much about Greek life, and where a lot of students don't get involved because their parents are against it (for no other reason than they believe all the stereotypes), then I would assume you would see all of this differently.

I only wish there were sites like this for me to look at when I entered college, as I knew next to nothing about Greek life. If I had sites like this presented to me, then I might have joined sooner than I did.

Originally Posted by UGAalum94

Personally, I'm not a fan of doing this so much and think that if we have to market ourselves to this degree that maybe we've strayed too far from our roots as organizations.

(I'm not really the person who complains about people or bands "selling out" all the time, but sometimes we tip too far to the corporate marketing/corporate public relations side of things, IMO. I'm pretty cool with stuff done to appeal to the media that young members want to use but not with selling organizations to parents and high schoolers with superficial boosterism. It ought to be clear from what we do as organizations what sorority life is all about, and if it's not, are slick NPC sites going to help?)


Thanks for posting the links. Sorry for being a raincloud, especially if any folks from here worked on the site or participated in its design.

I don't say this too often, but I agree with UGAAlum94 100%.

[gatordeltapgh]

Just a little background...This site was created to appeal to the 70% of "maybe joiners" and/or their parents. Although expansion has been steady during the last few years, there is still a need to educate non-Greeks about the benefits of Greek membership.

Research shows that many outside of Greek life have little or no idea of how to join, what our groups do, or info about the recruitment processes. Additionally, we all know about the helicopter parent and whether we like it or not their influence is a reality for many of institutions. Therefore reaching out to them and an attempt at education is important.

Some schools have great integration of Greek Life into campus activities and new student orientation activities while others do not. This site and the others produced by NPC and Media Sauce will work as a 24/7 informational source for PNM's and their parents. This service will prove to be very useful in certain parts of the country where Greek Life is less part of the regional culture. We hope that this site will "open the door" for many women who originally did not think of or did not want to be Greek.

The site will continue to evolve (others are yet to be released) and I would encourage you to sign up for the newsletter. The newsletter component does go into some of the more specific stories of how collegiate members are making a difference in their communities, etc.

I have yet to see the data on how many women have taken the quiz or signed up for the newsletter, but when I hear I will let you know.

[UGAalum94]

Originally Posted by OTW

I don't say this too often, but I agree with UGAAlum94 100%.

I'll treasure this moment.