As an advisor, I have both written letters and called SEC rush chairs about potential members. It does help to have someone send such a letter or make a call, but that alone won't do it.
Some SEC schools, like Alabama, have chapters that will arrange to spend time with a rushee--and his parents--while they are on campus during summer registration/orientation. That is a good way to break the ice.
I PM'd you earlier; I think that information will be helpful as well.
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