Do you think subliminal advertising works? Does it have to be namebrand for you?

[33girl]

None of the first post has anything to do w/ subliminal advertising.

This makes me think of how Victoria's Secret used to put a London address in their ads. Of course, they're based in Ohio and have been as long as they've been around. The London address was just there to make it seem exotic, sophisticated & sexy.

Nowadays this kind of stuff doesn't work like it used to because you can go online and read a company's whole profile in 5 minutes.

[KSig RC]

Originally Posted by 33girl

Nowadays this kind of stuff doesn't work like it used to because you can go online and read a company's whole profile in 5 minutes.

I think this means it is marginally less effective, but I'm pretty sure it still has some positive utility. Especially considering most people are a.) dolts or b.) don't effectively use the internet, even today.

[PM_Mama00]

That's not subliminal. That's just plain ol marketing.

Watch that episode of Saved by the Bell. Cuz Zack is a blonde Tom Cruise.

[cheerfulgreek]

Originally Posted by MysticCat

Am I missing something? None of the examples given strike me as subliminal advertising. I thought that "subliminal" means unrecognized by the conscious mind but registered by the subconscious.

I don't see how. To me, I always thought subliminal advertising or hidden messages embedded in ads, are considered to be a deceptive business practice by the Federal Trade Commission. The way I read into it, I thought the article was referring to the legal kind of "subliminal" persuasion that happens every day.

Originally Posted by KSigkid

I thought she was asking two different questions at first.

I was.

[MysticCat]

Originally Posted by cheerfulgreek

To me, I always thought subliminal advertising or hidden messages embedded in ads, are considered to be a deceptive business practice by the Federal Trade Commission. The way I read into it, I thought the article was referring to the legal kind of "subliminal" persuasion that happens every day.

No. Subliminal means "existing or operating below the threshold of consciousness" or "Inadequate to produce conscious awareness but able to evoke a response." (Thanks, dictionary.com.) All the things you described are clearly things that are consciously perceived, even if they are not completely understood.

And it's not considered a deceptive trade practice by the FTC, at least not in any blanket sense.

Like PM_Mama00 said, what you described is just plain ol' marketing.

[cheerfulgreek]

Originally Posted by MysticCat

No. Subliminal means "existing or operating below the threshold of consciousness" or "Inadequate to produce conscious awareness but able to evoke a response." (Thanks, dictionary.com.) All the things you described are clearly things that are consciously perceived, even if they are not completely understood.

And it's not considered a deceptive trade practice by the FTC, at least not in any blanket sense.

Like PM_Mama00 said, what you described is just plain ol' marketing.

I agree with PM_Mama00 too, but the title of the article was "Subliminal Advertising". A lot of the information I posted from what I read in the article can be associated as subliminal too. A lot of it is based on assumptions, like I posted earlier. I think the perfume labels are marketing, but the feel of certain products are based on some consumers assumptions.

[SydneyK]

Originally Posted by cheerfulgreek

A lot of the information I posted from what I read in the article can be associated as subliminal too. A lot of it is based on assumptions, like I posted earlier.

I still don't get how prefering a heavier remote control to a lighter one is in any way a form of subliminal advertising. Having preferences based on assumptions =/= anything subliminal.

Sounds to me like the person who authored the article you referenced wasn't quite up to speed on what subliminal advertising is.

[DrPhil]

Subliminal FAIL?

Subliminal advertising often works.

I don't need namebrand if the offbrands are proven effective. Also, a lot of offbrands are as expensive as the namebrands. It really depends on what it is because there are some things that I only stick with namebrand on, such as tooth paste. I will use an offbrand mouthwash.

[cheerfulgreek]

Originally Posted by DrPhil

Subliminal FAIL?

Subliminal advertising often works.

I don't need namebrand if the offbrands are proven effective. Also, a lot of offbrands are as expensive as the namebrands. It really depends on what it is because there are some things that I only stick with namebrand on, such as tooth paste. I will use an offbrand mouthwash.

But I was referring to clothing, for the namebrand things.

[MysticCat]

Originally Posted by cheerfulgreek

I agree with PM_Mama00 too, but the title of the article was "Subliminal Advertising".

Then the article was poorly and inaccurately headlined.

A lot of the information I posted from what I read in the article can be associated as subliminal too. A lot of it is based on assumptions, like I posted earlier.

Marketing by exploiting assumptions =/= subliminal advertising. Sorry, but none of the examples given is an example of subliminal advertising. Watch this or this for examples of what could be subliminal advertising.

Originally Posted by cheerfulgreek

But I was referring to clothing, for the namebrand things.

Huh? You specifically asked:

Originally Posted by cheerfulgreek

Do you prefer namebrand products/clothes etc?

And you gave TVs, MP3 players and perfumes as examples where namebrands might matter to you.

[cheerfulgreek]

Originally Posted by SydneyK

I still don't get how prefering a heavier remote control to a lighter one is in any way a form of subliminal advertising. Having preferences based on assumptions =/= anything subliminal.

Sounds to me like the person who authored the article you referenced wasn't quite up to speed on what subliminal advertising is.

I don't think it's actual subliminal advertising, but I do think making assumptions that something is better is a form of it. I wish I would have kept the article and just quoted it, then you would probably have a better understanding of why it was titled that way.

Originally Posted by MysticCat

Then the article was poorly and inaccurately headlined.

Marketing by exploiting assumptions =/= subliminal advertising. Sorry, but none of the examples given is an example of subliminal advertising. Watch this or this for examples of what could be subliminal advertising.
Huh? You specifically asked:
And you gave TVs, MP3 players and perfumes as examples where namebrands might matter to you.

Those are some of the examples I gave, but the clothing is more important to me.