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Fraternity Recruitment Recruitment event ideas, membership retention, publicity, recruitment policies, etc.

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Old 08-07-2008, 11:50 AM
ASTalumna06 ASTalumna06 is offline
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At commuter schools, there are quite a few students who go to class and go home. They have no reason to stick around on campus, so they have very little interaction with a large number of students throughout the day, which makes it very unlikely that you're reaching them. So who do these students spend a good portion of time with while they're on campus? ...

Professors.

Write to the professors on campus! Ask them for names of students that they believe would fit the mold of your fellow members. Outline your accomplishments and goals, and then ask if there are students that they could refer to you that they think would best represent the fraternity and the school. Provide your phone number, address, and email address for them to respond to you.

I know that my school website has a student directory where you can just type in a student's name and it brings up their major, phone number, and address, and email address. Use that if you have it.

Once you've received the information about the student, send them a letter (you could also send an email, but that might not be as effective.. plus, letters are more formal, and hey.. who doesn't like getting mail when it's not a bill?!). Outline your purpose and the benefits of being in a fraternity. Briefly describe any academic achievements by your chapter or individual members, and also your philanthropic endeavors. Mention other activities that members of your organization are involved in. Also, list things that you wish to accomplish. If your chapter hopes to earn the highest Greek GPA for the upcoming year, talk about how. Then relate that to the student. Tell them that you received their name from a respected member of the faculty who thought that they would be a great asset to the organization. And tell them how they could help. If they have high grades, they could help you to earn that higher overall GPA. Talk about how the fraternity could better their college experience, and how their potential involvement could benefit the fraternity.

At the end of the letter, invite them to your recruitment events. And tell them to bring a friend if they like!

The best part about this idea... it's free!
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