Quote:
Originally Posted by PeppyGPhiB
Yes, a PR pro MUST be a good writer. And not just any kind of writing, but news writing...see my note above about AP style. Unfortunately, I wouldn't believe it just because someone tells me he/she is a good writer...everyone seems to think he/she is a good writer!
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Exactly - it's very hard for people to be critical of their own writing. I helped my boss screen candidates for my replacement, and some of the writing samples that we received were absolutely horrid.
When I got my job in the industry, I had no PR experience at all. The main reason that my boss hired me is because I had experience as a reporter, and a pretty good one at that (I'd won a few national and regional awards). I think that you can learn a lot of the other things that go with the job, but if you can't write, it's a fatal flaw.
Now, unfortunately, I fear that law school has killed my ability to write...haha.
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