Quote:
Originally Posted by gee_ess
You would like to think we are more creative than that, but let's remember who the actives are appealing to - primarily 18 and 19 year olds. This is a group that is extremely "market driven." Labels, tv shows, movies, songs - these are all fairly common ground for pnms. (I am generalizing and do realize there are exceptions to this) We know that no pnm thinks the XYZ's are the original Tiffany and Co nor are they trying to pass themselves off as that. They are just reaching out to their "audience" with something that they can more than likely relate to.
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I don't know how many of you read the Fine Lines feature on jezebel.com, but a couple weeks ago they got into a tangent of how back in the day young adult books never used real prestige brands - they made up names instead. I can attest to that - the only name I ever remember seeing was Levi's as the anti-prestige brand. But now in Gossip Girl and all those other type books, there's 20 references to LV, Prada, what have you in the first chapter. The bad thing is that it's going to really "date" the books - no one is thinking that far, I guess.
My point I guess is that this age group has been deluged with brands in every aspect of their life since they could walk. Rush really isn't different.
And honestly - it's not any worse than the 8 zillion "Late Night with Insert Sorority Here" skits that were done when Letterman was still the Late Night host. If you got through rush in the 80s without seeing one of those, sister, I salute you.
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