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Originally Posted by Elephant Walk
The reason we make more money is because a) tv rights are more expensive, b) to my knowledge we share profits. That is, if someone makes a championship it gets shared around. That way, even a terrible team makes money.(I've been explained this is what happens, but I'm not sure) So a mid-tier team like Arkansas who only does well in track, baseball, and sometimes basketball...gets the same amount Florida does. I'm not sure if that's entirely true, but that's what I'm told.
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EW is correct. The SEC does share profits. I believe there are two profit sharing agreements. One has to do with TV rights in that every SEC school receives the same amount. The other has to do with post season play. (i.e. bowl games and NCAA playoffs etc.) The school participating receives a much higher percentage with the remaining amount distributed among the remaining SEC members. And excluding the BCS bowl games, the rest of the tie-in bowl games for the SEC have some of the best payouts. With eight guaranteed SEC bowl slots, that is a lot of money. And the SEC basketball contract (especially the one with CBS) is not shabby either.
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