Wow, I can't believe all the event T-shirts that students get now! Best I can tell, that started in the 80s because when I was teaching at Auburn the Pi Phis would start planning their T-shirt for an event when they started planning the event. Say it was a beach theme:I'd say, "Wait, y'all, let's get a location and a confirmation from the fraternity," and they'd say, "But we've just got to have a T with this seashell print!"
I estimate that we have at least 20 event shirts from my daughters' 4 sororities floating around the house, even though none of them live at home now. My 11 year old son almost walked out the door in one, oblivious to the fact it was a sorority shirt, and his high school brother yanked it off of him, laughing hysterically.
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