Why is the phi in alpha phi pronounced fee and not fye

[honeychile]

The ADPi New Member Handbook has both the Greek and the English pronunciation of each of the Greek letters. The Alpha Phis use the Greek Phi, not the English one.

That, or their founder was this really, really tall giant, who owned a castle at the top of a hugely tall beanstalk. When a bad little kid named Jack climbed the beanstalk, sneaked into the castle, and stole the giant's gold (which was called "Alpha" in his kingdom), the giant suddenly woke up and yelled, "FEE, Fie, Fo, Fum! I smell the blood of an Englishman!" Jack got scared and tried to run, but he dropped the Alpha just as the giant was starting his "Fee, Fie, Fo, Fum!" bit again. The giant liked the sound of his money being saved "Alpha" next to his "Fee" and he became the sound mixer for this fantastic group of women, whom he called the Alpha Fees.