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The first time I saw a Vera Bradley bag was at the Greek Store near UCLA. I was visiting last year to get items for someone (I'm an alum) and was horrified at this wall of, what I now know, were VB items. I had NEVER seen anyone in LA with a bag like that. This Greek Store always had tons of really random merchandise, so I just assumed that the owner had, once again, totally misunderstood his market.
I'm still not a fan and still haven't seen a bag in person, but anything can grow on you when you see it all the time, especially with a strong positive association.
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I heart Gamma Phi Beta
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