What makes Greek life "hot" in the south?

[LadyLonghorn]

It's all about southern culture and tradition. Growing up, I was always aware of the organizations my relatives and the people around me were members of. All of the adults I knew were Greek, and it was still important to them no matter what their age. It's ingrained as a part of who you are here. I think the thing that people who weren't raised in the south don't get is how deeply ingrained being Greek is in this society. Sure, lots of alumni/ae throughout the country remain very involved with their organization throughout their lifetime. But here it is part of what defines who you are. A good example I can give is if you are meeting someone new, no matter what age either of you are, part of that initial introduction will include something like "Mary's an XYZ" before you even find out where someone is from or what school they attended. Although I am sure this happens other places, particularly if someone knows you are both Greek and assumes you'll have that in common, here it's just a typical and immediate part of social networking.