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I have to strongly disagree with what Anonymous said about "Anyone saying recruitment isn't superficial is blasphemous" or something to that effect. Sure, recruitment CAN be superficial, but only if your chapter wants it to be. It's up to your chapter how you want to choose your new members and what qualities you want in your new members. No one is forcing your chapter to invite back "hot girls that no one can stand." It's your chapter's choice to give into the pressure of having the "hottest" pledge class or to take women that you actually like.
If your chapter can't recruit without being superficial, then you don't know how to recruit. Chapters good at recruiting know a) what qualities they want in their new members, b) how to determine which PNMs posses those qualities, and c) how to sell your chapter to PNMs that have the qualities you are looking for.
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Sigma ♥ Kappa
~*~ Beta Zeta ~*~
MARYLAND
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